Baagi Milaygiin (Gamilaraay for “Grandmother’s Spirit”) is an ethical, Indigenous-owned health and beauty brand founded by Deb Munson, a proud Gomeroi woman from Coonabarabran, NSW  Blending her 38 years of beauty industry experience with ancestral knowledge passed down from her grandmothers Nana Leslie (Gomeroi) and Nana Smith (Dhurag), Deb creates a range of Aboriginal bush botanical products rooted in traditional healing wisdom

Brand Ethos & Origins

• Meaning: Baagi Milaygiin translates to “Grandmother’s Spirit” in the Gamilaraay language

• Purpose: To share ancestral beauty and healing traditions through therapeutic, preservative-free skincare.

• Values: Indigenous-owned, sustainably and ethically produced, made on Biripi land with 100% natural native ingredients

Product Range

Includes:

• Balms (e.g. Bush Rub Balm, lip balms) for nourishment, hydration, and soothing skin

• Clay masks (e.g. Pink Ochre Clay Mask) to cleanse and refine

• Bush Oils (like Manuka Oil, Bush Oil) for moisturising and healing

• Skincare staples: cleansers, toners like the Lemon Myrtle Moisturiser and Toner Skin Refresher

Top-selling items include Lemon Myrtle Moisturiser, Pink Ochre Clay Mask, and Manuka Oil, often featured in wellness rituals and spa-style experiences

Holistic Services & Workshops

• Healing & Intuitive Services: Offerings such as the signature touch therapy ritual include the use of healing hands, bush essence, smoke, and skincare to balance mind, body, and spirit—guided by ancestral knowledge and Elders’ permission

• Wellbeing Workshops: Mobile pamper parties, corporate wellness sessions, and empowerment workshops focusing on mental wellness, self-esteem, and cultural awareness for individuals, youth, and workplaces—including online Zoom options

Recognition & Community Impact

• Community growth: What began as word-of-mouth has evolved into national reach, boosted via social media like TikTok and Instagram with broad community support including from her grandmother

• Ethics in scale: As Deb considers wholesale and scaling, she’s focused on providing opportunities for her community and building a legacy for future generations