Southern Cross Austereo (SCA) is a leading media company in Australia, operating prominent radio networks including Triple M and Hit FM, as well as the digital audio platform LiSTNR.

Triple M and Hit FM in Port Macquarie

In the Port Macquarie region, SCA operates:

• Triple M Mid North Coast (100.7 & 106.7 FM): Known for its classic hits format, Triple M has a strong presence in the area.(
• Hit Mid North Coast (102.3 & 105.1 FM): This station caters to a younger demographic with contemporary hits.

According to recent surveys, SCA’s stations dominate the local market:

• Triple M Mid North Coast is the top station, with a 28.7% share among listeners aged 10 and above.
• Hit Mid North Coast follows closely with a 21.5% share in the same demographic.

Collectively, these stations reach approximately 88,900 people weekly in the Port Macquarie area, accounting for 63.9% of the market.

Advertising Options and Reach

Radio Advertising:

SCA offers various advertising solutions on its Triple M and Hit FM stations, including:

• Local Advertising: Target specific regions like Port Macquarie to reach local audiences effectively.
• National Campaigns: Leverage SCA’s network of 96 radio stations across FM, AM, and DAB+ to reach a broader audience.

LiSTNR Digital Platform:

LiSTNR is SCA’s digital audio platform, offering:

• Live Radio Streaming: Access to live broadcasts from Triple M and Hit FM stations.
• Podcasts and Music: A wide range of podcasts and curated music playlists.

LiSTNR boasts over 10 million monthly listeners, providing advertisers with a substantial digital audience.

AdTech Hub:

SCA’s AdTech Hub enhances advertising capabilities by:

• Personalization: Utilizing first-party data to deliver targeted ads based on listener preferences.
• Dynamic Creative Optimization: Adjusting ad content in real-time to improve engagement.
• Privacy Compliance: Ensuring user data is handled responsibly, adhering to privacy standards.